.NEARLY ONE BILLION folks are directing their enact India's general vote-casting. It is actually the biggest autonomous exercise in history-- as well as could also be actually the best pricey. Investing is actually expected to reach out to 1.35 trn rupees ($ 16bn), according to the Facility for Media Studies (CMS), an Indian charitable. That would be actually much more than double the volume invested in the previous election in 2019 and also even go over the money splashed in United States's presidential political election in 2020. Why perform Indian political gatherings spend such extensive amounts?